Strategy · Growth · Execution

Strategy moves.Execution delivers.

You bring the ambition. We shape the brand and strategy, assemble the right people, and lead the work to launch, grow or strengthen what you're building.

Creative thinking with the operating experience to turn an idea into a business, program or working system.

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Kreyòl Essence hair care products with an Ulta Beauty shopping bag, representing national retail distribution built through market development consulting

Proven in Practice

From founder-led brandto national distribution.

Built the commercial and operating engine behind a culturally rooted consumer brand's growth across national retail, e-commerce, strategic partnerships, customer experience and owned fulfillment.

5,000+Retail doors built

View the case study

Corporate offices lit at dusk, representing a growing organization whose operating model has not kept pace

When growth outpaces the business

The company is growing.The operating model isn't.

When decisions, customer issues, team accountability and execution continue to flow through the founder, growth creates more pressure instead of more freedom.

The business does not always need another employee. It may need clearer leadership, stronger operating rhythms and someone accountable for turning priorities into movement.

See how we work

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Who We Are

Built by operators. Designed for execution.

Nouveau Concepts brings creative strategy and hands-on operating leadership together. We help founders and organizations develop the offer, find the market, organize the people and move a consequential project forward.

Stéphane has built from inside the business — across brand, customers, partnerships, operations and the decisions that determine whether a good idea can actually grow.

A flexible operator network

Each engagement draws from a curated network of specialists — marketplace operators, growth and paid-media experts, technology and AI resources, creative partners and functional operators — assembled for the assignment.

One accountable strategic lead. The right expertise around the table.

Learn more about Nouveau Concepts

Stéphane Jean-Baptiste

Founder & Principal

20+ years spanning market development, consumer growth, innovation and organizational leadership. Co-built Kreyòl Essence from early-stage venture to nationally distributed consumer company. Led initiatives across corporate, government, higher education and entrepreneurial environments.

Where we can help

The work looks different. The need to move is familiar.

Building something new

You have a strong idea. Now you need to test the customer, offer and economics before you build around it.

Running a growing company

Your team is busy, but every decision still comes back to you. We help set priorities and clear ownership.

Leading a program or division

You're entering a market or activating an initiative. You need a lead to align partners and coordinate delivery.

Capabilities

Four ways we help organizations move.

A customer holding a Kreyòl Essence product

01Core Capability

Building audiences.Creating pathways into markets.

In plain terms: figure out who's buying, what to say to them, where to sell, and who you need to work with to get there. Includes market-entry and go-to-market planning — the practical plan for how a product reaches its first customers — plus retail, distribution and channel development.

Launch a business, product or new market. We define the customer, the positioning, the offer and the pricing, then identify and coordinate the partners, suppliers and sales channels needed to move from concept to market.

Market Development

New markets · Audience development · Customer acquisition

Partnerships & Channels

Strategic partnerships · Distribution · Community access

Pipeline & Activation

Outreach · In-market activation · Commercial pipeline

Outcome

More access.More relationships.More qualified opportunity.

Selected Experience

University of Pennsylvania · U.S. Census · Kreyòl Essence

Explore market development work

A group of customers together, photographed from above

02Core Capability

Building brands aroundreal customer behavior.

In plain terms: know who you're for, say it clearly, and make it easy to buy and easy to come back. Includes brand and customer-experience work, e-commerce growth, retention, and fractional CMO leadership — a senior marketing leader on your team part-time.

Give people a clear reason to choose you. We work out what your customers actually value, sharpen what you stand for, and make the buying experience consistent everywhere they meet you.

Understand

Customer insight · Market behavior · Customer journey

Create

Positioning · Value proposition · Product & service strategy

Experience

Customer experience · Channel experience · Loyalty & advocacy

Outcome

Greater relevance.Stronger experiences.More valuable customer relationships.

Explore brand & customer strategy

03Core Capability

Building what comes next.

In plain terms: build the new thing, or rebuild how the work gets done — new products and services, better processes, and technology or AI where it removes real friction. We lead the strategy and bring in the right specialists rather than implementing every system ourselves.

What got the business here often isn't what carries it forward — new products, new markets or new ways of working are needed, and the current setup wasn't built for them.

We help leadership teams decide what to build next, test whether it's worth doing, and put a practical plan behind it.

Diagnose

Growth constraints · Business opportunities · Strategic priorities

Innovate

New products · New services · New revenue models

Transform

Process redesign · AI & technology · Organizational alignment

Outcome

A stronger businessbuilt for what comes next.

Explore transformation & innovation

A modern office interior overlooking a city at dusk

04Core Capability

Strategy should not endwith a recommendation.

In plain terms: put practical systems in place so the business can deliver what it promises — who owns what, how decisions get made, what gets written down, and which numbers the team reviews each week. Includes fractional COO leadership: a senior operations leader running this with you part-time.

When the work only moves because you remembered it, the business has outgrown how it's run.

We turn the strategy into priorities, budgets, timelines and clear responsibilities. Then we coordinate the team and specialists, track progress, resolve roadblocks and keep decisions moving — with written processes for the work that repeats and simple reporting so problems show up early.

What changes: the team makes more calls without you, onboarding stops being a bottleneck, and your calendar goes back to the decisions only you can make.

How we work on it: as advisory (we diagnose and hand you the plan), program leadership (we run the build with your team), or fractional leadership (we hold the seat while you hire). Not every engagement includes all three.

Ownership

Fractional leadership · Program leadership · Specialist deployment

Operating System

Priorities · Workstreams · Accountability · Operating cadence

Measurement

KPIs · Performance reviews · Learning · Optimization

StrategyPrioritiesOwnersExecutionMeasurement

Outcome

Less ambiguity.Clear ownership.Measurable progress.

Discuss an execution challenge

Selected Work

Different markets. A consistent discipline.

Explore our work

Penn alumni holding Penn Alumni towels at a campus event

Customer Acquisition & Pipeline DevelopmentUniversity of Pennsylvania500+ · Applications annuallyView case study →

A raised hand holding a Census 2020 'Count Me In' flag in front of a federal building

Community Engagement & Market PenetrationU.S. Census1M+ · Community & audience reachView case study →

Market Development & Commercial GrowthKreyòl Essence$40M · Lifetime salesView case study →

Customer Acquisition & Pipeline Development

University of Pennsylvania

Challenge: A selective program with strong outcomes but an applicant pipeline concentrated in a narrow set of geographies and feeder institutions.
Intervention: Built the outreach engine and partner relationships that turned a regional applicant base into a national pipeline.

500+Impact · Applications annually

What became possible · A regional program gained a repeatable national acquisition system — pipeline growth no longer dependent on a single campaign or cycle.

View case study

Community Engagement & Market Penetration

U.S. Census

Challenge: Participation gaps concentrated in communities where institutional messaging carries limited trust and conventional media buys underperform.
Intervention: Designed and led community engagement that reached historically undercounted populations through trusted local access.

1M+Impact · Community & audience reach

What became possible · A trusted local messenger network remained available for future civic and institutional engagement well beyond the campaign window.

View case study

Market Development & Commercial Growth

Kreyòl Essence

Challenge: An early-stage consumer brand with a differentiated product, a compelling origin story and no repeatable commercial engine.
Intervention: Co-built a consumer company from founding-stage operation to national retail distribution and durable commercial scale.

$40MImpact · Lifetime sales

What became possible · A culturally rooted concept became a nationally distributed consumer company with the systems, credibility, relationships and operating experience required to compete in larger markets.

View case study

For institutions and public programs, we build partnerships, outreach systems, local activation and an operating rhythm to help initiatives reach people across markets. Explore the U.S. Census and Penn work above.

Kreyòl Essence

Channel & Partnership Development

Kreyòl Essence

Customer Experience & Product Innovation

Shea Radiance

Growth Strategy & Customer Acquisition

Urban Suburban Film Festival

Creative Strategy & Market Activation

Ways to work together

Start with the work in front of you.

Projects are our primary path: from a defined growth challenge to a larger launch or market expansion. We agree on the scope and assemble the right people for it.

Coordinated projects

Go-to-Market & Expansion

Custom project

For organizations entering markets or activating programs: a practical plan, the right partners, coordinated execution and measurement.

Discuss a project

Ongoing project delivery

E-commerce Build + Grow

Scoped to the engagement

We bring together the specialists your business needs and coordinate the work. Scope is set around your channels and priorities.

Discuss a project

Other starting points

Fractional COO or CMO leadership is also available selectively when the work calls for an embedded senior lead.

The Next Move

$250 · 60 minutes

Bring one consequential business question. Pressure-test your options and leave with a clear next move.

Strategic Advisory

Scoped to the engagement

Monthly guidance and decision support, with a scope agreed before we begin.

Focused Digital Growth Sprint

One defined outcome

A measurement and Meta setup, a funnel assessment, or a channel-launch plan.

Book The Next Move — $250 →Compare ways to work

Have the idea. Need to build the business around it?

The free Great Idea Field Guide helps creative builders think through the advantage, the machinery and what it takes to build to own.

Get the free field guide →

Proven in Practice

This work has been built, not theorized.

Our recommendations come from having carried the operating risk — building a founder-led consumer company from concept to multimillion-dollar revenue and developing the teams, partnerships, systems, channels and infrastructure required to support national growth.

$40M

Lifetime sales

5,000+

Retail doors

$13M

DTC sales

$2.8M

Amazon sales

500+

Applications annually

1M+

Community & audience reach

20+

Years experience

Experience developed through companies built, operated, advised and supported. Retail, marketplace and partnership relationships — including Ulta Beauty, Whole Foods Market, Urban Outfitters and Amazon — reflect distribution and operating experience, not consulting engagements.

We have sat on both sides of the table.

We understand the recommendation — and the reality of having to execute it with finite time, people and capital.

Explore our work

How We Work

Senior-led. Practical. Built around the problem.

Every engagement is different. Our operating discipline remains consistent.

Understand the business, the opportunity and the operating environment.

Our principle

Never make the client imagine the work.

What are we doing?Why are we doing it?What will you actually see?

See how we work

From opportunity to execution.

The companies we work with don't need more ideas sitting in presentations.

They need clarity about what matters, a practical path forward, and experienced people who will stay in the work with them.

Tell us what you want to build or what needs to move. An initial fit conversation about a possible project is complimentary; we'll be direct about whether we can help.

We see the opportunity.We build the pathway.We stay in the work.

Start a conversation See the work